Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Major challenges online companies face:
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10. SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place. Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate. In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.
Flourish Digital Internet Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness and reach their goals.
Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.
Learn what is PPC and explore the many ways pay per click advertising can take your business to new heights. Start your pay per click campaign today with help from Thrive’s pay per click internet marketing experts.
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
There are various types of pay per click ads available, depending on your goals:
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At Thrive, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.
Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.
Don’t have the time to perform a PPC audit and launch your pay per click campaign? Entrust your PPC services to our pay per click management company and let us do the technical work for you.
Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.
Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success:
Does your company have a PPC marketing strategy in place? Our PPC advertising firm is here to guide you in making the right advertising decisions for your brand. We combine your vision with our paid search marketing expertise to increase your sales opportunities and generate quick marketing wins.
Don’t wait until you’re losing customers to your competition. Now’s the best time to work with our PPC management company and get your leads and conversions moving. Contact our pay per click advertising firm today to get a free quote on your project.